Blog

Effectively Writing for Social Media Age Attention Spans

This session will cover basic guidelines (including eliminating rambling sentences and writing with an active voice), how to present a compelling and succinct perspective for an op-ed or letter to the editor and how to make the most of social media tools – do u know how 2 present a polished and professional message to a digital audience?

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Member Only Event: Demonstrating the Business Value of PR

For this special event for CHAPTER MEMBERS ONLY, attendees will have an opportunity to join other capital region professionals at the Rensselaer Chamber of Commerce for a viewing of a one-hour webinar entitled “Demonstrating the Business Value of PR,” put on by PRSA National.

The normal cost of this one-hour webinar is $150 for chapter members. But you’ll be able to watch with others for just $10 bucks.

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Oh, The Perks of a PRSA Membership!

Over the past few weeks, we’ve been grappling over ways to boost the value of a PRSA chapter membership. One of our first ideas was to find a way to allow more local practitioners access to the educational webinars put on by PRSA National, which can be quite costly – upwards of $150-$250 for the one-hour sessions.

Well, you’re in luck! On March 15, we’ll test drive a webinar viewing session for CHAPTER MEMBERS ONLY

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Preparing for a President

January 21st, 2010 is a day I will never forget. This was the day I got to see a sitting President less than 30 feet away from me.

Even more memorable than January 21st were January 16-20th. These were the 200 most grueling hours of my professional career, and also the most rewarding (see January 21st above).

As part of the GE Energy communications team I had the honor and pleasure of working with some of the most talented communications professionals in the discipline, both from our GE Energy team and the White House.

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Sunmark Federal Credit Union Dedicating ’11 to Local Food Bank

Relatively speaking, we’ve all been attracted to that label-less can of green beans (or is it corn? perhaps potatoes?) haunting our cupboards, leaving us wondering both its mysterious content and its edibility. I most often find myself in this situation when my wife and kids are out of town and I’m left home alone, scavenging through the cupboards for food as if the star of my very own food-inspired episode of Intervention. Luckily for us all, today my thoughts turn to “the can” for reasons other than cooking incompetence.

As a public relations specialist for Sunmark Federal Credit Union, it is my pleasure to announce that the company is dedicating 2011 to the Northeast Regional Food Bank. This is more than just splashing a logo on a billboard or blasting out a cookie-cutter press release. We are expanding our Member Helping Member campaign and now incorporating nonprofits into the fold. In 2008, our credit union instituted a network between Sunmark’s members and businesses to foster cooperation in dealing with economic and energy issues facing residents of the Capital Region. The program has now been expanded to the nonprofit sector as we look to increase our reach in helping members and residents of the region.

We’re looking forward to this cause and have a number of events scheduled throughout the capital region. One, our very own golf event will be held on August 19 to both promote the Northeast Regional Food Bank, and to raise, what we hope will be record funding. If you‘d like to learn more, feel free to call me at (518) 382-2597 ext. 3129 or email rmeddaugh@sunmarkfcu.org.

So, as the Chinese New Year dedicates itself to the Year of the Golden Rabbit, I dedicate my New Year to “the can.”

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