Category: Best Practices

PRSA Capital Region’s 4th Annual Digital Media Summit

You’re invited to join your fellow PR and communications practitioners from around the Capital Region for an afternoon of informative and interactive presentations conducted by industry-recognized digital experts. Friday, October 28, 2016 Albany Barn, 56 2nd Street Albany $40 PRSA/NYCRAMA/Ad Club Members and Students   //  $60 Nonmembers Click here to register now! Schedule of Events: 11:30 am […]

Upcoming Event: Communicators on Communications – January 28

A conversation on regional communications, current PR Trends and learning from the past   Register Now Where are we going? Where have we been? As we dive into 2015, we’ll take glimpse of the past with a strong eye on the future of the communications profession. How has communication changed with technology? As we’re asked to […]

Guest Blog: Gameday PR Strategies – Simplicity Works

By David Alexander, Assistant Athletics Director for Communications – The College of Saint Rose Among the events I look forward to every year as an athletics communications professional is the annual Eastern College Athletic Conference – Sports Information Directors Association Workshop. This year’s weeklong event took place in my backyard in Troy, NY, and featured […]

Guest Blog: Transforming a Business Anniversary into a SELL-abration

Some companies celebrate a business anniversary with cake and champagne in the conference room. What’s better, after all, than a party to mark a 5th, 50th or 150th business anniversary? How about a “sell”-abration that contributes to the bottom line?  Companies with a “Let’s-Throw-a-Party” mindset overlook the business anniversary’s promotional power. Each anniversary provides the […]

Guest Blog: Hiring & Firing Freelancers and Agencies: A Bit of Experienced-Based Wisdom

By J. Scott Punk, APR, head of global content marketing for IPS Learning and a member of PRSA for more than 25 years. As I currently go through the pain of reorganizing, re-deadlining and re-assigning a mound of work intended for a “promising” freelancer who didn’t make it four weeks, the phrase “slow to hire, […]

STAR Power: Four Simple Strategies that Impacted 2.7 Million New Yorkers

By Geoff Gloak, Director of Public Relations, New York State Tax Department & PRSA Capital Region Chapter Board Member In 2013, the NYS Tax Department was assigned a monumental task – require 2.7 million homeowners receiving the Basic STAR property tax exemption to proactively register with the State.  The purpose – to eliminate cases where homeowners […]

March Event: Building an Online Newsroom

In 2012, Excelsior College launched Excelsior Life, an award-winning online newsroom, to raise public awareness of the college’s activities, enhance earned media efforts, and showcase the vibrancy of campus and academic life – characteristics not usually associated with a distance learning institution. Join us for our next PRSA event as Mike Lesczinski, public relations manager […]

Public Relations Society of America - NY Capital Region Chapter