Category: Best Practices

The PRSSA National Conference and PRSA International Educators Academy: An adviser’s perspective

By Rachael Jurek, Faculty Advisor, PRSSA SUNY Plattsburgh This year’s Educators Academy  Super Saturday at the #PRSAICON  was the first for this State University of New York at Plattsburgh professor. In addition to the expected pedagogical discussions, the Saturday sessions provided me with perspective. It’s a perspective that solidifies the importance of staying connected and further developing […]

2013 PRSA Capital Region Outstanding Practitioner Interview

We recently interviewed Edward Parham, Director of Public Relations at Rueckert Advertising & Public Relations, Inc. He will receive the 2013 Capital Region Chapter Outstanding Practitioner Award at the Empire Awards on November 12, 2013. 1.    How has the profession of public relations changed during your career? Where is it going? Over the past decade, […]

Content Creation

By: Mike Lesczinski, President of Publication Relations Society of America Capital Region NY For most of us in public relations, it wasn’t too long ago that our work days were built solely around a single all encompassing strategy – earned media. If we weren’t brainstorming pitching ideas, we were attempting to bring those ideas to life […]

Public Relations Society of America - NY Capital Region Chapter