By David Alexander, Assistant Athletics Director for Communications – The College of Saint Rose Among the events I look forward to every year as an athletics communications professional is the annual Eastern College Athletic Conference – Sports Information Directors Association Workshop. This year’s weeklong event took place in my backyard in Troy, NY, and featured […]
Category: Case Studies
By Geoff Gloak, Director of Public Relations, New York State Tax Department & PRSA Capital Region Chapter Board Member In 2013, the NYS Tax Department was assigned a monumental task – require 2.7 million homeowners receiving the Basic STAR property tax exemption to proactively register with the State. The purpose – to eliminate cases where homeowners […]
In 2012, Excelsior College launched Excelsior Life, an award-winning online newsroom, to raise public awareness of the college’s activities, enhance earned media efforts, and showcase the vibrancy of campus and academic life – characteristics not usually associated with a distance learning institution. Join us for our next PRSA event as Mike Lesczinski, public relations manager […]
Below are the February webinars free to PRSA members: Feb. 20, 2014: How to Give a Presentation in Nine Words Have a Conversation Webinar, On-Demand Available Feb. 27 Techniques & Tactics A great talk is the most powerful way to persuade people, to excite them, to encourage them and to energize them. Find out about […]
By Mike Lesczinski, PRSA Capital Region President You can’t win an Empire Award unless you submit an entry, but even the most successful campaigns can come away empty handed if an organizer doesn’t follow directions. After all, judges aren’t mind readers you have to demonstrate evidence of your success! That’s why we are happy to […]
By Rich Goldenberg Public Affairs Officer, New York National Guard PRSA Capital Region Programming Co-Chair A second bite of the apple is considered an unexpected opportunity or unplanned reward. In our PR work, we make the effort to get those second bites in our media interactions all the time, stretching stories or revealing additional news […]
There are good days in PR and there are bad days in PR. There also days so unexpected and out of the ordinary, that you just have to throw your hands up, sit back and chuckle.
Yesterday was one of those days.
By David Alexander Assistant Athletic Director/Sports Information Director Director at Large, PRSA Capital Region The irony of a traffic jam occurring at a NASCAR event outside the race track as opposed to the track itself was not lost on the media, or the fans that paid hard-earned money and were never able to make it […]
By Rich MeddaughSecretary, PRSA-Capital Region ChapterPR Specialist, Sunmark Federal Credit Union Sometimes PR can be all fun and games. This year, Sunmark Federal Credit Union is donating its fundraising efforts to the Regional Food Bank of Northeastern New York. As part of our efforts, we are obtaining donations, both fiscal and food, while brainstorming ideas […]
What do Gilbert Gottfried and Chrysler have in common? We’ve all heard the jokes where they are the punch lines, but no one is laughing in the social media landscape.