Category: Case Studies

Guest Blog: Gameday PR Strategies – Simplicity Works

By David Alexander, Assistant Athletics Director for Communications – The College of Saint Rose Among the events I look forward to every year as an athletics communications professional is the annual Eastern College Athletic Conference – Sports Information Directors Association Workshop. This year’s weeklong event took place in my backyard in Troy, NY, and featured […]

STAR Power: Four Simple Strategies that Impacted 2.7 Million New Yorkers

By Geoff Gloak, Director of Public Relations, New York State Tax Department & PRSA Capital Region Chapter Board Member In 2013, the NYS Tax Department was assigned a monumental task – require 2.7 million homeowners receiving the Basic STAR property tax exemption to proactively register with the State.  The purpose – to eliminate cases where homeowners […]

March Event: Building an Online Newsroom

In 2012, Excelsior College launched Excelsior Life, an award-winning online newsroom, to raise public awareness of the college’s activities, enhance earned media efforts, and showcase the vibrancy of campus and academic life – characteristics not usually associated with a distance learning institution. Join us for our next PRSA event as Mike Lesczinski, public relations manager […]

Empire Award-Winning Case Study

By Mike Lesczinski, PRSA Capital Region President You can’t win an Empire Award unless you submit an entry, but even the most successful campaigns can come away empty handed if an organizer doesn’t follow directions. After all, judges aren’t mind readers you have to demonstrate evidence of your success! That’s why we are happy to […]

Public Relations Society of America - NY Capital Region Chapter