By David Alexander, Assistant Athletics Director for Communications – The College of Saint Rose Among the events I look forward to every year as an athletics communications professional is the annual Eastern College Athletic Conference – Sports Information Directors Association Workshop. This year’s weeklong event took place in my backyard in Troy, NY, and featured […]
Category: Guest Post
Guest Blog: Transforming a Business Anniversary into a SELL-abration
Some companies celebrate a business anniversary with cake and champagne in the conference room. What’s better, after all, than a party to mark a 5th, 50th or 150th business anniversary? How about a “sell”-abration that contributes to the bottom line? Companies with a “Let’s-Throw-a-Party” mindset overlook the business anniversary’s promotional power. Each anniversary provides the […]
Guest Blog: Hiring & Firing Freelancers and Agencies: A Bit of Experienced-Based Wisdom
By J. Scott Punk, APR, head of global content marketing for IPS Learning and a member of PRSA for more than 25 years. As I currently go through the pain of reorganizing, re-deadlining and re-assigning a mound of work intended for a “promising” freelancer who didn’t make it four weeks, the phrase “slow to hire, […]
Guest Blog: A professional development opportunity you won’t want to miss
By Katie Navarra Bradley, Member of the 2014 The Leadership Institute Class & PRSA Capital Region Chapter Board Member The Rensselaer County Chamber of Commerce Leadership Institute is a life changing program that motivates professionals of any discipline, but especially communication specialists, to evaluate long term goals for their personal and professional life. This skills-based […]
STAR Power: Four Simple Strategies that Impacted 2.7 Million New Yorkers
By Geoff Gloak, Director of Public Relations, New York State Tax Department & PRSA Capital Region Chapter Board Member In 2013, the NYS Tax Department was assigned a monumental task – require 2.7 million homeowners receiving the Basic STAR property tax exemption to proactively register with the State. The purpose – to eliminate cases where homeowners […]
A Changing View on Journalism and PR
By Dave Kraus, Owner, KrausGrafik Services & PRSA Capital Region Chapter Board Member Light is an amazing thing. As a photographer, I’m constantly reminded of that as I look at the world. A scene that’s flat and dead at noon can be turned into an amazing tapestry by the low sun of dawn. Later, details […]
The PRSSA National Conference and PRSA International Educators Academy: An adviser’s perspective
By Rachael Jurek, Faculty Advisor, PRSSA SUNY Plattsburgh This year’s Educators Academy Super Saturday at the #PRSAICON was the first for this State University of New York at Plattsburgh professor. In addition to the expected pedagogical discussions, the Saturday sessions provided me with perspective. It’s a perspective that solidifies the importance of staying connected and further developing […]
PRSSA Leadership Rally
By SUNY Plattsburgh PRSSA President Laura Colon Leaders can learn and be influenced by other leaders. At the leadership rally in Scottsdale, Arizona I learned a lot from the people who have lead, are leading, and those preparing to take the leadership role. There were many great opportunities to be taken advantage of during […]
Advice For the New PR Pro
By: Sarah ChildPublic Relations Assistant, Rueckert Advertising So you’ve landed your first job in public relations. Congratulations! All of that hard work — cover letters, informational interviews, networking events, actual interviews, the occasional tear, etc. — has paid off. But the really hard work is only just beginning. As a “PR infant” (one nickname I received […]
Catching Up from D.C.
Guest Post by: Chris Huntley, Past President of PRSSA; SUNY Plattsburgh For as long as I can remember I’ve been told that I was great. To my mother, everything I did was great, to my teachers my outgoing character and public speaking skills were great, and to my college professors my ability to write […]