30
Aug
Here Comes the Story of the Hurricane…
By BRIAN TRAMONTANO Vice President of Operations, National Planning Group Inc Director at Large, PRSA…
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19
Jul
Weddings, Impressions and PR
By Alicia JacobsPRSA Capital Region Membership Chair Recently I attended two summer weddings that were…
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20
Jun
Agency or In-House – Which is Better?
By Kathleen Wren-KirvinDirector at Large, PRSA-Capital RegionDirector of Business Development and Communications, Couch White, LLPkkirvin@couchwhite.com…
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09
Jun
Deconstructing Weiner-Gate (& Benefits of Imaginary Friends)
OK, let’s deconstruct the PR debacle known as Congressman Anthony Weiner. First, the good news: he’s going to be a dad, though not quite in time to win any father of the year awards this year. And more good news…unlike with John Edwards, the woman who’s pregnant is actually his wife (at least for now).
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17
May
An Unnecessary PR Case Study: Lessons We Can Learn From Burson-Marsteller
By now, there isn’t a soul in the media/tech/communications industry who hasn’t heard about Burson-Marsteller’s disastrous cloak and dagger attempt to discredit Google on behalf of Facebook. The performance, carried out by two former journalists turned Burson-Marsteller hacks’ Dan Goldman and John Mercurio, was a case study in amateur, unethical PR that violated not only PRSA’s code of ethics, but that of civilized business.
The black eye our industry is healing from as a result of reckless haymakers thrown by one of our leading agencies does present a teachable moment.
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09
May
Working from the war room
I recently spent time working in a crisis situation for about 3 weeks. This was the first time I’ve experienced this in my professional career. I learned a lot of valuable lessons from this experience…most of them professional, but a few personal ones as well.
Below are my tips for working effectively in a crisis situation:
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29
Apr
Gibbs – Welcome to the Changing Communication Landscape
By Eric Wohlleber, Vice President, Gramercy Communications
On Monday, Robert Gibbs told the crowd of students, faculty and local residents gathered at Union College’s Memorial Chapel that the media is undergoing a massive transformation. Gibbs reflected on his time as President Obama’s press secretary and campaign advisor to flesh out a changing media landscape where you must continually face unforeseen events.
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20
Apr
Twitter Talks Tweaks
Do you think explaining Twitter to a non-tweeting client can be tough? If so, guess who agrees with you: Twitter.
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14
Apr
Career Advice: #PR Pays
A Yahoo! article today provides an inside look at “7 Surprising Careers with High Earning…
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31
Mar
College Athletics As News “Creators”
It all leads to the question, are sports teams still primarily part of the news cycle or have they chiefly become commercial entities? The debate as usual comes down to money and the importance of independent accountability, along with the contemporary idea of a free press.
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