Industry Commentary

“The Science of Spamming”

On March 29, I had the chance to check out Hubspot’s “Science of Timing” webinar and if you were following my twitter feed, you likely got the impression that I was less than impressed.

The presenter was Dan Zarrella, a Hubspot researcher who immediately elicited an eye roll by referring to himself as a “Social Media Scientist.” I knew at that moment this presentation was going to be more about using hard data to justify social media marketing tactics akin to throwing excrement against the wall and hoping it sticks, than quality content and engagement strategies.

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