Category: Uncategorized

The Why and How of Social Media

Chances are good that in 2011 you are using social media in one form or another, either personally or for your business. I’d like to focus our conversation on how you are using it for your business. I often hear from folks, “we need to get on Facebook.” A worthwhile and necessary endeavor indeed, but without careful planning and a coherent social media strategy, it can quickly devolve into a hindrance for your business rather than a benefit.

APR – Worth the Effort

As the Capital Region Chapter’s Accreditation Chair, I would like to tell you why I would encourage you to learn about accreditation and add APR to your signature.

The APR is hard work and there are no shortcuts. But when you complete the process, you’ve not only improved your knowledge and skills in every area of public relations and business communications, but also demonstrated that you are committed to the profession, lifelong learning, and practicing public relations to the best of your ability.

2011: Year of the Whirling Dervish

We’ve converted the President’s Message column from our former website to a blog with numerous authors — board members and special guests who will bring their own unique perspectives on PRSA, what is going on in the industry, in their business and in the world. Actually, you could be a special guest; let us know if you are interested in contributing an entry. For MY perspective, expect a few travel references, maybe a new recipe or restaurant to try, a recommendation for a fantastic read or just a random pop culture reference. Don’t say I didn’t warn you…

Public Relations Society of America - NY Capital Region Chapter