Chances are good that in 2011 you are using social media in one form or another, either personally or for your business. I’d like to focus our conversation on how you are using it for your business. I often hear from folks, “we need to get on Facebook.” A worthwhile and necessary endeavor indeed, but without careful planning and a coherent social media strategy, it can quickly devolve into a hindrance for your business rather than a benefit.Read More
As the Capital Region Chapter’s Accreditation Chair, I would like to tell you why I would encourage you to learn about accreditation and add APR to your signature.
The APR is hard work and there are no shortcuts. But when you complete the process, you’ve not only improved your knowledge and skills in every area of public relations and business communications, but also demonstrated that you are committed to the profession, lifelong learning, and practicing public relations to the best of your ability.Read More
This is the event we have all been waiting for: our annual BBQ event to be…Read More
The PR, Logistics and Event Coordination Involved In a Presidential Visit Presented by PRSA Capital…Read More
Welcome to the official blog of the Public Relations Society of America (PRSA) Capital Region NY!
With our blog, we hope to do more than just keep your apprised to our monthly workshops, panel discussions and special events. We want to deliver value to you as a public relations practitioner. So, each week one of our board members we’ll deliver a case study, best practice, or personal commentary on either the public relations industry or local PR scene – anything and everything that can help you develop as a practitioneRead More