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APR – Worth the Effort

As the Capital Region Chapter’s Accreditation Chair, I would like to tell you why I would encourage you to learn about accreditation and add APR to your signature.

The APR is hard work and there are no shortcuts. But when you complete the process, you’ve not only improved your knowledge and skills in every area of public relations and business communications, but also demonstrated that you are committed to the profession, lifelong learning, and practicing public relations to the best of your ability.

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2011: Year of the Whirling Dervish

We’ve converted the President’s Message column from our former website to a blog with numerous authors — board members and special guests who will bring their own unique perspectives on PRSA, what is going on in the industry, in their business and in the world. Actually, you could be a special guest; let us know if you are interested in contributing an entry. For MY perspective, expect a few travel references, maybe a new recipe or restaurant to try, a recommendation for a fantastic read or just a random pop culture reference. Don’t say I didn’t warn you…

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Welcome!

Welcome to the official blog of the Public Relations Society of America (PRSA) Capital Region NY!

With our blog, we hope to do more than just keep your apprised to our monthly workshops, panel discussions and special events. We want to deliver value to you as a public relations practitioner. So, each week one of our board members we’ll deliver a case study, best practice, or personal commentary on either the public relations industry or local PR scene – anything and everything that can help you develop as a practitione

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