CRISIS COMMUNICATIONS: A Prescription for Healthy Public Relations

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Paula Deen, Susan G. Komen and life-or-death stories.  How can PR pros handle these situations and respond?

What happens if a beloved TV personality cashes in on a health diagnosis?  What if a change in policy polarizes the supporters of a well-known health research and funding organization?
Our panelists have been in the trenches – both the media and the public relations sides.  They’ll analyze which organizations handled their communications well, who failed, how social media worked or didn’t, and who survived or had to dust off their resumes….
Our panelists include:
  • Cathleen Crowley, health reporter and The Pulse blogger, Times Union
  • Jonathan Pierce, APR, president, Pierce Communications
  • Elmer Streeter, director, corporate communications, St. Peter’s Health Care Services
  • Moderator: Benita Zahn, co-anchor, News Channel 13
Wednesday, February 29, 2012
Century House, 997 New Loudon Road/Route 9 in Latham
7:30a.m.: Registration and continential breakfast
8:00a.m.: Program

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