Join PRSA Capital Region for a free informational session on the Accreditation in Public Relations (APR) credential.Wednesday April 29, 2015 | 8:00 -9:00 a.m.The Community Foundation for the Greater Capital Region6 Tower Place, 2nd Floor, AlbanyCost: FREE! | Breakfast treats will be providedPresenters Jo Ann LeSage Nelson, APR, Vice President of Client Services for Pierce Communications, and Siobhan Kent, APR, Communications Manager for the Community Foundation for the Greater Capital Region, will discuss the APR credential and process. You'll learn:What Accreditation in Public Relations…Find out more »
In the world of higher ed, branding is far more than a marketing tool—and it should be. So how can higher ed communicators build on their institutions' brand with unique collaborations and storytelling? How can we build and enhance our brand while protecting what we have worked so hard to develop? Can we break down institutional silos, to achieve streamlined, punch-packing outreach and results? We've got pros in the know who want to share their strategies. Join us.Panel:Dennis Kennedy, Executive…Find out more »
Join your fellow practitioners from throughout the area for an afternoon of informative and interactive presentations conducted by industry-recognized digital experts.Friday, October 23, 2015Hilton Garden Inn, Troy11:30 am -12:30 pm: Registration12 pm – 1 pm: Lunch1 pm – 4 pm: Presentations4 pm: AdjournREGISTER NOW! Scheduled PresentationsSession 1: Understanding Google AnalyticsTim Jensen, Digital Advertising Manager, OveritIt’s no longer enough to simply have a website. We all need to know if we’re reaching the right audience to drive our brands and revenue. How are people…Find out more »
Join your fellow PR practitioners from the Capital Region for the annual PRSA Summer Party! Wednesday, July 27, 2016 | 6:00 – 8:00 p.m. Clinton’s Ditch, 112 S College Street in Schenectady PRSA Members/Students: $10 | Nonmembers $20 Click here to register! Join PRSA Capital Region on the back patio at Clinton’s Ditch in Schenectady for our annual Summer Party! There will be food and drink tickets included with your registration and a private bar. Jim Salengo, Executive Director of…Find out more »
Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to "read more", "sign up", and sometimes even "buy." So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we've spent more time on the images and branding than optimizing the email for conversion.
This presentation is about getting back to the root of why we all send email.
• You will learn a comprehensive framework for creating emails that convert
• Gain easy-to-remember best practices
• Spend some serious time breaking down high-conversion email examples.
You’re invited to join your fellow PR and communications practitioners from around the Capital Region for an afternoon of informative and interactive presentations conducted by industry-recognized digital experts.Find out more »
The New York Capital Region AMA, Albany Ad Club, Womens’ Press Club of New York State, Public Relations Society of America (PRSA) Capital Region chapter, and the Alliance for Women in Media are delighted to present the Capital Region Joint Ad Association’s Annual Charity Holiday Party.
Join us as we celebrate the holidays and the spirit of giving.
The proceeds of this year's charity goes to Capital Roots, a non-profit organization that works to reduce the impact of poor nutrition on public health in the Capital Region.
By attending the holiday party, you support Capital Roots' mission to "nourish healthy communities by providing access to fresh food and green spaces for all."
Celebrate with us on December 8th. Register now to give.Find out more »
Join PRSA Capital Region to welcome our new board members, learn about all we did in 2016, and enjoy some holiday cheer with fellow communicators! Monday, December 19 Annual Meeting: 5:00 p.m. | Holiday Cheer: 5:45 – 7:00 p.m. The Point’s Green Room, 1100 Madison Avenue in Albany FREE for Members | $25 nonmembers Click here to register now!Find out more »
You’re invited to join your fellow PR and communications practitioners from around the Capital Region for an afternoon of informative and interactive presentations conducted by industry-recognized digital experts. Friday, October 27, 2017 Proctors - Fenimore Gallery 432 State Street, Schenectady, NY Click here to register now! Schedule of Events: 11:30 a.m. - 12:00 p.m.: Registration 12:00 p.m. - 12:30 p.m.: Lunch 12:30 p.m. - 1:30 p.m.: In-house content panel 1:30 p.m. - 2:30 p.m.: Virtual Reality presentation 2:30 p.m. - 3:00 p.m.: Break for…Find out more »
What tools, tactics and strategies will communications professionals be required to call upon in the coming months to tackle emerging challenges for their clients in the business world, public affairs and the nonprofit sector? Your Capital Region PRSA Chapter is pleased to present an outstanding panel of forward-thinking public relations experts who will share their insights on current and developing trends and offer a forecast for what might be coming down the pike. Please join us on Thursday, March 1, 2018 at the Troy Innovation Garage for…Find out more »