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Save the date! The second annual PRSA Capital Region Digital Media Summit is coming! Join…Find out more »
Join PRSA Capital Region Wednesday, March 18th as we project a rebroadcast of a “fireside chat” with social media icon Guy Kawasaki, directly from Google HQ in Silicon Valley from earlier that morning. Guy will be interviewed by CEO of Startup Grind, Derek Andersen.Find out more »
Join PRSA Capital Region for a free informational session on the Accreditation in Public Relations…Find out more »
In the world of higher ed, branding is far more than a marketing tool—and it…Find out more »
Join your fellow practitioners from throughout the area for an afternoon of informative and interactive…Find out more »
Join your fellow PR practitioners from the Capital Region for the annual PRSA Summer Party!…Find out more »
Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to "read more", "sign up", and sometimes even "buy." So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we've spent more time on the images and branding than optimizing the email for conversion.
This presentation is about getting back to the root of why we all send email.
• You will learn a comprehensive framework for creating emails that convert
• Gain easy-to-remember best practices
• Spend some serious time breaking down high-conversion email examples.