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October 2014

PRSA Digital Media Summit

October 17, 2014 @ 12:00 pm - 4:00 pm
Hilton Garden Inn, 235 Hoosick Street
Troy, 12180
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Save the date! The second annual PRSA Capital Region Digital Media Summit is coming! Join…

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March 2015

Startup Grind Interview with Guy Kawasaki

March 18, 2015 @ 6:00 pm - 8:00 pm
Overit, 435 New Scotland Ave.
Albany, NY United States
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Join PRSA Capital Region Wednesday, March 18th as we project a rebroadcast of a “fireside chat” with social media icon Guy Kawasaki, directly from Google HQ in Silicon Valley from earlier that morning. Guy will be interviewed by CEO of Startup Grind, Derek Andersen.

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April 2015

APR: The Next Step in Your Public Relations Career

April 10, 2015 @ 8:00 am - 5:00 pm

Join PRSA Capital Region for a free informational session on the Accreditation in Public Relations…

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September 2015

Higher Ed Fusion: Silo-Busting Strategies for Integrated Marketing, PR & Branding

September 30, 2015 @ 7:30 am - 9:00 am
Hudson Valley Community College’s TEC-SMART facility, 345 Hermes Road
Malta, NY United States
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In the world of higher ed, branding is far more than a marketing tool—and it…

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October 2015

2015 Digital Media Summit

October 23, 2015 @ 12:00 pm - 4:00 pm
Hilton Garden Inn, 235 Hoosick Street
Troy, 12180
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Join your fellow practitioners from throughout the area for an afternoon of informative and interactive…

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July 2016

Join PRSA on 7/27 for our Summer Party!

July 27, 2016 @ 6:00 pm - 8:00 pm
Clinton’s Ditch, 112 S. College St.
Schenectady, NY 12305 United States
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Join your fellow PR practitioners from the Capital Region for the annual PRSA Summer Party!…

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October 2016

Emails That Convert: Building Emails That Get the Job Done

October 13, 2016 @ 5:30 pm - 7:00 pm
Allegory Studios, 153 Regent St., Studio 2010
Saratoga Springs, NY 12866 United States
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Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to "read more", "sign up", and sometimes even "buy." So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we've spent more time on the images and branding than optimizing the email for conversion.

This presentation is about getting back to the root of why we all send email.
• You will learn a comprehensive framework for creating emails that convert
• Gain easy-to-remember best practices
• Spend some serious time breaking down high-conversion email examples.

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