Think Global, Act Local: The Paradoxes of PR at GLOBALFOUNDRIES

 

 

 

 

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The arrival of GLOBALFOUNDRIES has reshaped the Capital Region economic landscape and transformed the region into a major player in the international technology industry. Building one of the world’s most advanced semiconductor fabs in the middle of upstate New York’s burgeoning “Tech Valley” makes GLOBALFOUNDRIES a big fish in a small pond–including all of the issues that come with this high level of regional visibility and scrutiny.
Yet at the same time, the company is a new startup fighting for mindshare in the hyper-competitive global foundry market. Join us at TEC-SMART for a behind-the-scenes look at the unique challenges of GLOBALFOUNDRIES’ public relations program. Travis Bullard and Jason Gorss, senior managers responsible for the company’s global corporate and technology PR activities, will share their experiences and provide useful insights that can be applied to your own organization’s PR efforts.
(The reservation policy is that all no-shows will be billed.  For attendees who have pre-paid and pre-registered, refunds will only be made to those who cancel their reservation in writing via email 48 hours prior to the event.)

Time:

7:30 am – Registration
8 am – 9 am – Workshop

Workshop sponsored by: GLOBALFOUNDRIES
Presenter Biographies
Travis Bullard, Sr. Manager, Public Affairs and CommunicationsTravis Bullard is senior manager of Public Affairs and Communications for GLOBALFOUNDRIES. In this role, he helped launch the company in early 2009 as a joint venture between AMD (NYSE: AMD) and the Advanced Technology Investment Company (ATIC) of Abu Dhabi. Today he leads the company’s global corporate public relations activities for the world’s first truly global
semiconductor foundry consisting of more than 150 customers, 12,000 employees, and eight manufacturing facilities worldwide.

Since 2006, Bullard has been a member of the Fab 8 executive team, leading communications, community affairs and media relations. The Fab 8 facility represents one of the largest public-private partnerships in the world. The $4.6 billion facility is expected to be the world’s most advanced semiconductor manufacturing fab, creating thousands of new jobs and helping to redevelop upstate New York as a premier hub in the global semiconductor industry.

Prior to the launch of GLOBALFOUNDRIES, Bullard served as a Corporate Public Relations Manager at AMD where he directed corporate communications and media relations programs for key corporate initiatives worldwide. In addition to AMD, Bullard has served in a variety of roles for leading global technology companies, including National Instruments Corporation, and helped launch start-up companies such as eVisionUSA.com.

Bullard is a graduate of the Public Communication and Issues Management program at The University of Texas at Austin and holds a Bachelor’s of Science degree from Texas State University in San Marcos, Texas.

Bullard was recently recognized on the Albany Business Review’s “40 Under 40” list for his leadership and community service and he currently serves on the board of directors for Junior Achievement of Northeastern New York, the board of the Saratoga County Chamber of Commerce, and is a member of the Leadership Saratoga Class of 2010. He lives in Saratoga Springs, NY
with his wife, Nicole, and their two children.

Jason Gorss, Senior Manager of Technology Communications

Jason Gorss is Senior Manager of Technology Communications at GLOBALFOUNDRIES, where he is responsible for worldwide technology media relations, analyst relations, and social media. Prior to joining GLOBALFOUNDRIES in 2009, he oversaw media relations at Rensselaer Polytechnic Institute. Gorss began his professional life as an engineer in the chemical industry before shifting to a career in journalism and communications. He also has experience as a science writer for the world’s
largest scientific society and a technology journalist for publications including Scientific American and Environmental Science & Technology. He holds a bachelor’s in chemical engineering from Penn State, a master’s in journalism from the University of Tennessee, and a master’s in communication from Cornell. Follow him on Twitter at @gorss.

 

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