Session 1 – Ethics Panel
Assistant Professor Interim Director, Graduate Program in Public Relations
S.I. Newhouse School of Communications, Syracuse University
Prior to entering the educational field, Regina Luttrell spent the first portion of her career in corporate public relations and marketing. Her extensive background includes strategic development and implementation of public relations, social media, advertising, marketing, and corporate communications. She has led multiple re-branding campaigns, designed numerous web sites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press.
A contributor to PR Tactics, PR News and peer reviewed journals, Luttrell is a noted speaker where she frequently presents at national and international conferences and business events on topics related to the current social media revolution, the ongoing public relations evolution, and millennials within the classroom and workplace. She is the author of multiple books including “Social Media: How to Engage, Share, and Connect” and “The Millennial Mindset: Unraveling Fact from Fiction.“
Other titles include:
- “Brew Your Business: The Ultimate Craft Beer Playbook“
- “Public Relations Campaigns: An Integrated Approach“
- “The PR Agency Handbook“
- “A Practical Guide to Ethics in Public Relations“
- “Trump Tweets: The World Reacts“
- Luttrell wins AEJMC award
- Newhouse professors investigate the effects of artificial intelligence on news audiences
- Luttrell edits, Grygiel contributes to book about Trump communications
- Luttrell signs to public social media book with Oxford University Press
- Luttrell to present papers at AEJMC and NSPRA conferences
- Luttrell’s craft beer brewing book featured on Syracuse.com
Regina received her M.A. from The College of Saint Rose and a Ph.D. from California Institute of Integral Studies.
Her areas of expertise include: public relations campaigns, public relations management and social media and public relations.
Joshua Poupore, APR
Senior Vice President
Corning Place Communications
Past President and Ethics Officer
PRSA Capital Region
Prior to joining Corning Place, Josh worked for the New York State Dental Association as their Assistant Executive Director. In that role he oversaw communications and marketing efforts for the 13,000 member professional association. Prior to that he spent eight years coordinating media relations and public affairs campaigns for Harvard University.
Josh holds a Bachelor’s degree in English Literature from Elmira College and Master of Liberal Arts in extension studies degree in Journalism from Harvard University. He is a member of the Public Relations Society of America (PRSA), the Empire State Society of Association Executives (ESSAE), and the Albany Barn.
Jonathan R. Slater, Ph.D.
Associate Professor, Public Relations
Director for Institute for Ethics in Public Life
Chair for the Department of Journalism & Public Relations
State University of New York at Plattsburgh
Jonathan R. Slater, Ph.D., has been a full-time member of the SUNY Plattsburgh faculty for almost two decades. He also possesses a proven track record in the business and non-profit sectors.
Dr. Slater serves as director of the college’s Institute for Ethics in Public Life. The Institute works to foster among faculty and students a capacity for justice, ethically engaged citizenship, and institutional action for the public good. Each semester, the Institute welcomes new Ethics Fellows from among the college faculty. Fellows participate in a program of guided inquiry and are joined by past Fellows at weekly colloquies. Dr. Slater is himself a former Fellow of the Institute. He also is ex-officio member of the Public Relations Society of America’s Board of Ethics and Professional Standards (BEPS). For several years, Dr. Slater has been part of a team of scholars and practitioners leading public relations students and young professionals in ethics master classes at international, national, and regional conferences.
Director of campus’s Jewish Studies Program, Dr. Slater coordinates the Jewish Studies minor and the Rabin Fellowship in Jewish Studies, which encourages full-time faculty to develop curriculum for the minor. He leads Plattsburgh State’s annual Days of Remembrance Holocaust commemoration and oversees the Douglas R. Skopp Creative Competition on the Theme of the Holocaust, held in the Douglas and Evelyne Skopp Holocaust Memorial Gallery in Feinberg Library. Feinberg houses the Rabbi Daniel Price ’79 Book Collection along with the online Jewish Studies Research Guide. Dr. Slater also organizes the Douglas R. Skopp Visiting Scholars on the Theme of the Holocaust speaker series, which has hosted a number of scholars and experts on the Holocaust. Dr. Slater’s own research in Jewish Studies focuses on the development of mass media and its role in the Jewish experience in the United States. In addition to his obligations to the academic program, Dr. Slater advises SUNY Plattsburgh’s chapter of Hillel.
Dr. Slater is associate professor of public relations at SUNY Plattsburgh. Soon after joining the faculty at SUNY Plattsburgh, Dr. Slater developed the Public Relations program in the Department of Communication Studies. Later, he helped to merge the program into the Department of Journalism and Public Relations, where he now serves as department chair. Dr. Slater has taught a wide variety of courses in public relations and communication. He helped to establish Plattsburgh State’s PRSSA chapter, serving as its first faculty adviser and later as liaison for the school’s chapter to the board of the Capital Region (NY) PRSA chapter. He also has served for several years as first-round judge in the Bateman Case Study Competition, PRSSA’s national case study competition for public relations students. Dr. Slater led marketing and management courses in the institution’s former graduate program in administration and leadership, which bestowed upon him its Outstanding Faculty award. Dr. Slater is also a recent recipient of the Student Association William D. Laundry Special Service Award and past recipient of the Lambda Pi Eta communication honors society Outstanding Faculty award.
Dr. Slater began his career as a publicist for The Jewish Theological Seminary and later founded and managed Adtech, an advertising and packaging localization firm in New York City. After the company was acquired, Dr. Slater became a partner in a start-up telecommunications venture and then worked for several years as a communication consultant to non-profit organizations and educational institutions. After moving north, Dr. Slater joined the team of economic development specialists at SUNY Plattsburgh’s Technical Assistance Center, where he created, administered and promoted publicly and privately funded projects in international business education, research and training. Mountain Lake PBS (WCFE) then asked Dr. Slater to become the station’s development director, where he doubled the station’s underwriter funding and oversaw the development staff in both the station’s Plattsburgh and Montréal offices.
Dr. Slater’s articles over the years have appeared in such publications as the U.S. Department of Commerce’s International Business, Adirondack Journal of Environmental Studies, Explorations in Media Ecology, Public Relations Society of America’s Tactics, and La revue des Amis de Charles de Foucauld. He has presented papers and offered short courses at meetings of the Public Relations Society of America (PRSA) Educators’ Academy, the National Communication Association (NCA), Eastern Communication Association (ECA), Association of History, Literature, Science and Technology (AHLiST), Adirondack Research Consortium (ARC), Institute of General Semantics (IGS), the Media Ecology Association (MEA), Carleton University in Ottawa,St. Paul’s College at the University of Manitoba, and the Diocese of Saint-Jean-Longueuil in Québec.
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