Professional Development

Professional development is one of the basic tenets of Public Relations Society of America (PRSA). In the rapidly changing world of the 24 hour/7 day news cycle, public relations and communications professionals need to consistently increase and fine tune knowledge and skills to best represent the industry and their organizations at the highest levels.

Workshops, panel discussions, webinars, conferences and networking opportunities foster an understanding of emerging and traditional tactics and offer insight into the changing landscape of regional and local media markets and communities.

The Accredited in Public Relations (APR) program is the profession’s only national post-graduate certification program. The readiness/portfolio review and computer exam measure a practitioner’s knowledge of communications theory and application, research, strategic planning, implementation and evaluation. The APR designation shows a standard of professional excellence, adherence to ethical conduct and commitment to lifelong learning.

For more information on the benefits of joining the PRSA and the value of acheiving APR status, visit our sections on “Membership” and “Accreditation.”  We are now also offering APR Scholarships.

To learn about upcoming educational workshops and networking events hosted by the chapter, check out our “Events” page.

Public Relations Society of America - NY Capital Region Chapter