April is APR month. Locally, we’ll be holding an event (REGISTER!) for those looking to learn more about the APR and how it can help you apart within the industry.
PRSA – National on the other hand, is challenging APR members to brag about your APR status to the world! Those that do can win an iPad 2!
From the PRSAY blog:
To get started, make sure “APR” appears on your business card. Next, put APR in the electronic signature block for your outgoing email messages and, if you really want to be a sales superstar, hyperlink APR to the PRSA Accreditation webpage.
Each and every Accredited professional is hereby challenged to join the APR sales team and show the world your APR. And I’ve got a little sweetener for everyone who’s willing to do this.
Each individual who sends an email with APR as part of their electronic signature box to firstname.lastname@example.org will automatically be entered in a random drawing to win an iPad 2 ($499 value) and a year’s worth of data service ($300 value), donated to PRSA by my communications firm, Frause.
And, if you attach a digital scan to your email that shows APR on your business card, you’ll be entered in the drawing a second time (see complete contest rules)
Let’s face it: the responsibility for promoting the value and benefits of APR starts with each one of us. If you aren’t willing to take the simple step of putting APR on your business card or in your electronic signature block, you can’t expect PRSA or the Universal Accreditation Board (UAB) to make it meaningful to the profession for you.
Who’s with me? Are you ready to join the APR sales team and show the world your APR? Let’s make this APR month really meaningful by setting an example for others of how to sell the value and benefits of APR . . . one member at a time.