events

Capital Region Joint Ad Association’s Annual Charity Holiday Party

Capital Region Joint Ad Association’s Annual Charity Holiday Party

The New York Capital Region AMA, Albany Ad Club, Womens’ Press Club of New York State, Public Relations Society of America (PRSA) Capital Region chapter, and the Alliance for Women in Media are delighted to present the Capital Region Joint Ad Association’s Annual Charity Holiday Party.

Join us as we celebrate the holidays and the spirit of giving.

The proceeds of this year’s charity goes to Capital Roots, a non-profit organization that works to reduce the impact of poor nutrition on public health in the Capital Region.

By attending the holiday party, you support Capital Roots’ mission to “nourish healthy communities by providing access to fresh food and green spaces for all.”

Celebrate with us on December 8th. Register now to give.

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Emails That Convert: Building Emails That Get the Job Done

Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to “read more”, “sign up”, and sometimes even “buy.” So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we’ve spent more time on the images and branding than optimizing the email for conversion.

This presentation is about getting back to the root of why we all send email.
• You will learn a comprehensive framework for creating emails that convert
• Gain easy-to-remember best practices
• Spend some serious time breaking down high-conversion email examples.

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