Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to “read more”, “sign up”, and sometimes even “buy.” So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we’ve spent more time on the images and branding than optimizing the email for conversion.
This presentation is about getting back to the root of why we all send email.
• You will learn a comprehensive framework for creating emails that convert
• Gain easy-to-remember best practices
• Spend some serious time breaking down high-conversion email examples.