2018 MARCOM Awards

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The New York Capital Region Chapter of the American Marketing Association (NYCRAMA) and the Public Relations Society of America (PRSA) NY Capital Region Chapter are pleased to present the 2018 Capital Region MARCOM Awards competition. Now in its third year, the joint awards program recognizes excellence in marketing and communications through outstanding work in a number of categories.

This year, we welcome back regional personality Greg Aidala as our host for an exciting evening of fun, food and (most important) recognition for a job well done.

Register to attend by Wednesday, November 14

Submit your entry for the following categories by Friday, September 28

Marketing Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign consisting of a number of specific elements and activities developed to achieve a set of objectives, such as promoting a project, service, business or event. These elements and activities may include research, advertising, sales promotions, direct mail, pricing, distribution strategy, social media, etc.

Public Relations Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign consisting of a series of activities planned in advance and executed in a strategic manner in order to achieve a specific goal or goals, such as drawing attention to or promoting a nonprofit or for-profit organization’s products or services.

Public/Government Affairs Campaign
Campaign Budget: $0 – $20,000 and $20,000+
A campaign specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidates.

Integrated Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign that employs the creative and effective integration and leadership of public relations strategies and tactics with other promotional marketing communications. Entries should demonstrate the integration of strategies, plus the budget and measurement of return on investment of the communications to any stakeholder group, including employees, consumers, the media or shareholders.

Digital Media Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign that is used to market and promote a product, service, business or event strictly online, using digital advertising, social media, video or other forms of digital communications.