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#PRSACap “Meet the Media” Recap

This year we were thrilled to welcome three of the most recognizable faces in local media for our “Meet the Media” panel: Mark McGuire of the Times Union, Subrina Dhammi of NewsChannel13, Rick Stevens of the AP – as well as one of the area’s foremost experts in social media, Melissa Ward of New Ward Development, Inc., for a lively discussion at SEFCU HQ in Albany.

The panel sounded off – and sometimes friendly-ribbed each other – on a variety of topics, from their proudest moment in journalism to effective pitching tactics, and, of course, their biggest pet peeves when it comes to public relations practitioners.

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An Unnecessary PR Case Study: Lessons We Can Learn From Burson-Marsteller

By now, there isn’t a soul in the media/tech/communications industry who hasn’t heard about Burson-Marsteller’s disastrous cloak and dagger attempt to discredit Google on behalf of Facebook. The performance, carried out by two former journalists turned Burson-Marsteller hacks’ Dan Goldman and John Mercurio, was a case study in amateur, unethical PR that violated not only PRSA’s code of ethics, but that of civilized business.

The black eye our industry is healing from as a result of reckless haymakers thrown by one of our leading agencies does present a teachable moment.

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“Guard Times” Wins National Award – Magazine Run by #PRSAcap Member

PRSA – Capital Region is proud to announce that Guard Times, supervised by one of our own, Lt. Col. Richard Goldenberg, was recently named the top National Guard publication magazine in the nation.

This was e-mailed to us from Eric Durr, Director of Public Affairs for the New York State Division of Military and Naval Affairs:

“Guard Times, a full-color 52-page magazine produced quarterly by the New York State Division of Military and Naval Affairs public affairs office in Latham has been named best National Guard magazine in the country by the National Guard Bureau Public Affairs Office.

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Gibbs – Welcome to the Changing Communication Landscape

By Eric Wohlleber, Vice President, Gramercy Communications

On Monday, Robert Gibbs told the crowd of students, faculty and local residents gathered at Union College’s Memorial Chapel that the media is undergoing a massive transformation. Gibbs reflected on his time as President Obama’s press secretary and campaign advisor to flesh out a changing media landscape where you must continually face unforeseen events.

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