Guest Post

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2011 Wrap-Up – And a Look Ahead

What a phenomenal year 2011 was for Capital Region PRSA! At the beginning of the year, we created a to-do list, surveyed the membership, partnered with other organizations and came up with a plan.

With the time, talent and energy of many dedicated volunteers, we get to celebrate what we have accomplished throughout the year.

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Set Goals to Prevent “Rambo Syndrome”

What do King Kong, Rambo, and Mel Gibson all have in common? Aside from dimples and a gentle disposition, they all act before they think. On screen, it’s exciting; off-screen, it’s a disaster, as depicted by Gibson’s rap sheet. Seldom do we solve problems when shooting from the hip and the same rule applies to communications, yet we don’t always follow it. Remember, this is not the Wild Wild West; spurs will get stuck in escalator, Segways cannot replace horses, and actions cannot preface goals.

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QR Meets PR

For years now, we’ve been sending reporters press releases driving them to web landing sites for the pitch where they can also find logos, photos, videos, audio, etc. But getting there always required a little effort and commitment on their behalf. We’ve been looking for ways to effortlessly connect with reporters whose time and attention span is almost nonexistent.

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