Empire Award-Winning Case Study

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By Mike Lesczinski, PRSA Capital Region President

You can’t win an Empire Award unless you submit an entry, but even the most successful campaigns can come away empty handed if an organizer doesn’t follow directions. After all, judges aren’t mind readers you have to demonstrate evidence of your success!

That’s why we are happy to report that Pierce Communication’s Penny Vavura, PRSA northeast district chair, was kind enough to share a short case study from Pierce’s award-winning campaign for the 2010 Windham Mountain Bike World Cup and Festival.

Keep in mind the attached PDF wasn’t enough on its own for Pierce to take home the trophy – the rest of their entry included evidence to prove their claims. However, this will give you an idea of what we are looking for in terms of details.

And remember to join us at the Summer Mixer next Wednesday, July 17, and hear more tips from past Empire Award winners. (There are less than 10 spots left for the mixer, which is free for members!)

Case Study:

Pierce Team Succeeds in Garnering International Attention

for Mountain Bike World Cup


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