This is your destination for tips, tactics and trends in travel and tourism public relations. Among the topics we’ll explore — building brand, creating exciting content, using social media to attract visitors, and how to overcome negative perceptions.

Michael Eck, PRSA board member and senior communications and public relations leader for Proctors Theatre, will moderate a discussion with our guest panelists:

• Tara Burnham, VP, Marketing & Communication, miSci, the Museum of Innovation and Science
• Jill Delaney, President, Discover Albany
• Christine Golden, Rensselear County Tourism and Rensselaer County Film Commissioner
• Lisa Soto, Director of Tourism Marketing, Licensing, and Public Relations, Division of Tourism, I Love New York

7:45 – 8:10 a.m.   Registration and networking
8:15 – 9:15  a.m.   Program

Cost: $5 for PRSA members; $10 for Non-members; Free to members of the Troy Innovation Garage

Special thanks to our sponsor – Troy Innovation Garage