Forbes Magazine Visits PRSA To Talk Scalable Content

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Today, the Capital Region Chapter of the Public Relations Chapter of America hosted Bruce Upbin, managing editor for Forbes Magazine, in Albany, N.Y., for a special for a talk on how Forbes Magazine has adapted to the rise in new media. Following Bruce’s talk, Bruce opened himself up to an “Ask Me Anything” session, followed by a member-only meet and greet.

Below is part one of Bruce’s presentation:


Here is an additional excerpt, in which Bruce discusses Forbes’ innovative contributor model and how the news magazine produces scalable online content.


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