Higher Ed Fusion: Silo-Busting Strategies for Integrated Marketing, PR & Branding

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In the world of higher ed, branding is far more than a marketing tool—and it should be. So how can higher ed communicators build on their institutions’ brand with unique collaborations and storytelling? How can we build and enhance our brand while protecting what we have worked so hard to develop? Can we break down institutional silos, to achieve streamlined, punch-packing outreach and results? We’ve got pros in the know who want to share their strategies. Join us.


  • Dennis Kennedy, Executive Director of Communications and Marketing, Hudson Valley Community College
  • Alicia Jacobs, Communications Manager, Excelsior College
  • Michael Griffin, Director of News & Digital Content Services, Clarkson University


  • Jonathan Slater, Ph.D., Associate Professor, Department of Journalism and Public Relations, SUNY College at Plattsburgh

Wednesday, September 30th
Time: 7:30 a.m. registration, 8:00-9:00 a.m. program
Location: Hudson Valley Community College’s TEC-SMART facility
345 Hermes Road, Malta
NYSERDA’s Saratoga Technology + Energy Park (STEP)
Malta, NY 12020

Admission: $20 Members/Students  //  $30 Non-members


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