PRSA Social Media Summit

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Join PRSA Capital Region members and nonmembers for an afternoon of exciting social media presentations and workshops with digital marketing and social strategists from across New York State. This is your chance to learn the advanced social media skills necessary to implement effective and dynamic integrated public relations and marketing campaigns for your organization.

When: September 20, 2012; 12:15 pm – 4 pm.
Where: Excelsior College, Building 7, 7 Columbia Circle, Albany, New York 12203
Cost: PRSA Members/Students: $20; Nonmembers: $45.

*Attendance is limited to 75. Remember to bring your laptop or iPad!


12: 15 pm – Registration/Catered Lunch

1 pm -Creating a Strategic Social Media Marketing Campaign

2 pm – The Tools & Tricks for Dominating Social Media through Content

3 pm – A Case Study in Social Media Madness

4 pm – Adjourn

Session 1

Creating a Strategic Social Media Marketing Campaign

Ric Dragon, CEO, Dragon Search

Learn how to identify your brand’s voice and construct a framework for an effective social media campaign based on desired outcomes, available resources, and specific metrics. Dragon will also discuss the importance of engaging influencers and targeting niche communities of potential customers.

Session 2

The Tools & Tricks for Dominating Social Media through Content

Lisa Barone, Vice President of Strategy, Overit Media

Learn how to create engaging content for your target audience by discovering what they secretly want to read about and identifying the content holes that exist in your industry. Barone will also touch on the different types of content and distribution tactics, including optimization, sharing and leveraging your “hook”.

Session 3

A Case Study in Social Media Madness

Marina Angelicola, Marketing Director, roi Office Interiors

After the initial social media splash, how do you keep people engaged with your brand? Angelicola will demonstrate how ROI Office Interiors was able to dominate Social Madness through a comprehensive strategy that integrated social media with public relations and earned media.

Speaker Biographies

Ric Dragon, CEO, Dragon Search (From DragonSearch Company Website)

CEO and co-founder of DragonSearch, Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a sought-after speaker, having spoken at numerous marketing and technology conferences. Ric is also a regular guest columnist for Marketing Land, and Social Media Monthly.

His new book, Social Marketology, was published by McGraw-Hill in June 2012 and has received positive reviews. His previous book, The DragonSearch Online Marketing Manual is also available.

Lisa Barone, Vice President of Strategy, Overit Media

Lisa Barone, vice president of strategy, serves on the senior staff overseeing the company’s marketing consulting, social media and content divisions. Known internationally for creating many of the best practices and strategies for social media, Lisa works with clients to create unified, mixed-media marketing strategies.

Prior to joining Overit, Lisa co-founded a leading national search agency, which she ran while serving as Chief Branding Officer for three years. Lisa has been a constant voice of insight and reason in the search world since 2006. As a noted search writer, she has founded and grown multiple blogs, all earning spots on AdAge’s Power 150, among other accolades. She has been featured in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Inc. Magazine, Reuters, Intuit, Forbes, PBS, FOX News and others on subjects related to small business marketing, social media and search marketing.

In her spare time, Lisa takes advantage of the Capital District’s gorgeous natural backdrop by hiking, kayaking and exploring whenever the weather allows.

Robert Angelicola, Dealer Principal , roi Office Interiors

 Event Sponsors

Excelsior College Logo



Overit Media

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