social media

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The Why and How of Social Media

Chances are good that in 2011 you are using social media in one form or another, either personally or for your business. I’d like to focus our conversation on how you are using it for your business. I often hear from folks, “we need to get on Facebook.” A worthwhile and necessary endeavor indeed, but without careful planning and a coherent social media strategy, it can quickly devolve into a hindrance for your business rather than a benefit.

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“The Science of Spamming”

On March 29, I had the chance to check out Hubspot’s “Science of Timing” webinar and if you were following my twitter feed, you likely got the impression that I was less than impressed.

The presenter was Dan Zarrella, a Hubspot researcher who immediately elicited an eye roll by referring to himself as a “Social Media Scientist.” I knew at that moment this presentation was going to be more about using hard data to justify social media marketing tactics akin to throwing excrement against the wall and hoping it sticks, than quality content and engagement strategies.

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Effectively Writing for Social Media Age Attention Spans

This session will cover basic guidelines (including eliminating rambling sentences and writing with an active voice), how to present a compelling and succinct perspective for an op-ed or letter to the editor and how to make the most of social media tools – do u know how 2 present a polished and professional message to a digital audience?

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