Using Integrated Marketing to Tell Better Stories (Overit Media)

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PR has always been about telling great stories. But now more than ever, how you tell that story is just important as the story itself. Using different marketing mediums like motion graphics, content marketing, and other Web marketing efforts strengthen the story you’re telling by presenting the message in new and exciting ways.

This presentation will focus on not only the different media types brands should be using to tell their story, but how to create a multi-faceted digital footprint that reaches journalists and consumers across touch points.

PRSA members/Students: $10; Nonmembers: $20.


Workshop sponsored by: Overit Media

Presenter Biography: Dan Dinsmore, Founder, Overit Media

Dan Dinsmore is the founder of Overit Media, with more than two decades of marketing and digital media experience. Dan has been instrumental in the perpetuating of marketing experimentation, keeping Overit on the cutting edge of trends and theory.

Dan has led Overit to hundreds of awards with the creation of some of the most innovative and creative brand projects at both the regional and national levels. He has overseen marketing platforms for major brands such as Trump, Nickelodeon, Catseye, Beech-Nut, Chicago Bulls, Albany Medical Center and CDPHP. Dan works on the overall mission of Overit from client mission to product development. He is a hands-on manager heavily involved in the production departments of Overit and instrumental in working on strategies for many of Overit’s clients.

As a Business Review’s 40 under 40 in 2009, Dan uses his business leadership to also advance the community. Dan serves on the board of the Albany Senior Services Group in addition to the Capital Region’s Entrepreneur’s Organization.

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