Join us for the PRSA Capital Region

AI-Digital Media Summit!

 

The future of public relations is here. We have a great lineup of speakers and panelists to talk about the use of artificial intelligence in our profession. You will learn how local practitioners are putting the new technology to work and what it can do for you. In addition, we will take a deep dive into analytics and how you can use them to demonstrate your effectiveness as a PR pro.

 

Join us Friday, October 20 from Noon to 4:30 p.m.

Register Today, Seating is Limited

 

Will be held at The College of Saint Rose 

1009 Madison Avenue, Carondelet Symposium, 3rd Floor

Lally School of Education, Albany, NY 12203  

 

$25 for PRSA Members

$40 for Non-PRSA Members

Free for Students with College ID

Lunch will be provided.

 

AGENDA

Noon to 12:30 p.m.

Registration and Lunch

 

12:30 – 1:15 p.m.

The Power of Analytics and Elevating Your Value

Sondra Whalen, Director of Student Programs and Communications at Vernon-Verona-Sherrill Central Schools

 

1:15 – 2 p.m.

Keynote Speaker

Michelle Toch Dinsmore, Overit, Partner and Special Ops

 

2 – 2:15 p.m.

Coffee Break

 

2:15 – 3:15 p.m.

Working with AI: How it can change the public relations profession

St. Rose Asst. Professor of Communications Jessica Otitigbe to moderate panel discussion.

 

Panelists will include:

Alana Sparrow, The Foundry

Howard Litwak, Six Marketing

 

3:15 – 4 p.m.

Use of AI in Design and Visual Creation

Jeremy Evans, Overit, Sr. Graphic Designer

 

4 – 4:30 p.m.

Open Discussion and Closing Remarks