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Communication & Marketing Trends – Are You Flowing with the Current or Swimming Upstream?
August 6 @ 7:30 am - 9:15 am
If you are a new public relations or marketing practitioner, you might be more attuned to the blend of marketing, communications, social media, digital advertising, SEO, media relations and websites. However, if you have been in this field for some time, you have probably noticed a shift from more siloed functions to public relations and marketing roles that are blended within the same department, with different objectives.
How do you get everyone on the same page to maximize opportunities while creating dynamic content? You can start by joining the PRSA Capital Region for this panel and group discussion over breakfast!
Moderator: Theresa Agresta of Allegory Studios/CultureTalk
Luke Meyers, Director of Marketing and Engagement at Skidmore College
Stephen Madarasz, Marketing Communication professional with more than 30 years’ experience as public representative and executive for CSEA
The panel will discuss current trends and best practices for:
- Websites and newsletters
- Email campaigns and digital advertising
- Brand alignment and online visibility
- Internal/external communications, public and media relations
Participants will hear from the panelists, engage in a discussion about their own experiences, and explore potential ways to harness their resources and employ best practices.
Registration & Networking, with hot breakfast buffet: 7:30 a.m.
Program: 8:00 – 9:15 a.m.