Stop. Go. Yield. Detour Ahead!

New communications tools are introduced so fast that it can be difficult even for trained communicators to know which way is up. Many of us barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing and more.

With the pandemic, you now must reinvent the delivery of communication and find new ways to engage technology. If you can’t use these existing and new tools to effectively voice your message, someone else will — and your organization will get lost in traffic. What you need is a good map and a guide to point you in the right direction. During this virtual conference, you will be part of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success.

Learn from expert guest speakers about the best new communications methods, technologies and consumer expectations. Change happens fast — but it’s never too late to find your way. Join us, to map out the next leg of your communications journey for yourself, and you’ll arrive ahead of the others — because you’ll know what’s coming and how you’ll plan to get there.

Keynote Speaker

Christopher Penn, Futurist

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Other sessions include:

A Seat At The Table: Candid Conversation on Diversity, Equity, and Inclusion…” Are you ready to talk?”

Kevin M. Coleman

Best Practices for Digital Internal and Client Collaboration

Joe Stabb, Ph.D., APR and Alexis Bowering

Common-Sense Internal Comms for a Brave, New Virtual World

Lynnea Olivarez

Consumer PR: Driving Traffic and Sales with Creativity

Julie Dennehy

How to Optimize, Measure, and Report on Social Media Marketing

Giselle Mahoney and Dana Alexander Nolfe

How To Pitch To Podcasts To Land Interviews That Become Evergreen

Michelle Glogovac

Is Your Crisis Communications Plan Still in a 3-Ring Binder?

Jeffrey Davis, APR

Pearls of Wisdom from PR’s Road Warriors: Positioning Yourself & Your Organization For Success

Robin P. Schell, APR, Fellow PRSA, Clark Dumont, APR, Gail Winslow, APR and Gail Rymer

The Power of Positive Storytelling – During the COVID-19 Crisis

Pamela Fultz

Using Data to Drive Content Strategy

Brian Piper

Using Purpose to Design a Better Communications Strategy

Sara Thomas and Holly Sydnor

Where Danger Lurks: Protecting Against Reputational Crises from the Inside Out

Jon Goldberg