Seen It All, Done It All, and…A Strategic Plan Still Matters

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Seen It All, Done It All, and…A Strategic Plan Still Matters

June 20, 2019 @ 8:00 am - 11:00 am

Senior Practitioners Panel & Workshop

Join us Thursday, June 20, for breakfast and an experience-driven discussion and workshop on why strategic plans matter for communications professionals.

In this interactive session, our panel of senior practitioners will discuss the importance of a strategic plan, consider the benefits and potential pitfalls of a plan (or lack of a plan), and have a Q&A session.

Participants will then break into groups to discuss and develop tactics for a strategic plan. We’ll examine the results, and finish with a lightning round where you can share one thing you ALWAYS do in your PR work.

Our panel is:
  • Paul Larrabee, APR, Executive Vice President and Managing Director, Corning Place Communications
  • Martin Mbugua, APR, Vice President, Communications and Marketing, Skidmore College
  • Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications

Register Now


PRSA/AMA Members: $25 | Non-Members: $40


June 20, 2019
8:00 am - 11:00 am
Event Category:


Hilton Garden Inn Troy
235 Hoosick Street
Troy, NY 12180 United States
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