Past Events › Professional Development
Events List Navigation
Startup Grind Interview with Guy Kawasaki
Join PRSA Capital Region Wednesday, March 18th as we project a rebroadcast of a “fireside chat” with social media icon Guy Kawasaki, directly from Google HQ in Silicon Valley from earlier that morning. Guy will be interviewed by CEO of Startup Grind, Derek Andersen.
Find out more »Higher Ed Fusion: Silo-Busting Strategies for Integrated Marketing, PR & Branding
In the world of higher ed, branding is far more than a marketing tool—and it…
Find out more »Emails That Convert: Building Emails That Get the Job Done
Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to "read more", "sign up", and sometimes even "buy." So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we've spent more time on the images and branding than optimizing the email for conversion.
This presentation is about getting back to the root of why we all send email.
• You will learn a comprehensive framework for creating emails that convert
• Gain easy-to-remember best practices
• Spend some serious time breaking down high-conversion email examples.