Introducing the Barcelona Principles: Recap & Presentation

Last week, Jason Forget, Corporate Reputation and Crisis Communications Manager, GE Energy, offered up an exciting presentation on how corporate communicators can take the step from passive listener to engaged strategic business advisor through meaningful metrics that tie to the bottom-line. In the presentation, which you can find below, Jason introduced the Barcelona Principles framework, which provides an easy to use tool that allows you to map your communications activities and objectives to the relevant business goals that they support with metrics that you decide ahead of time.