Last week, Jason Forget, Corporate Reputation and Crisis Communications Manager, GE Energy, offered up an exciting presentation on how corporate communicators can take the step from passive listener to engaged strategic business advisor through meaningful metrics that tie to the bottom-line. In the presentation, which you can find below, Jason introduced the Barcelona Principles [...]
By Alicia JacobsPRSA Capital Region Membership Chair Recently I attended two summer weddings that were beautiful and left quite the impressions. It made me think about PR, since the special occasions swayed pre-conceived notions about the bride and the groom through storytelling.
The PR, Logistics and Event Coordination Involved In a Presidential Visit Presented by PRSA Capital Region Join us for lunch and a behind-the-scenes look at what happens when you learn you’ll be hosting the President, his entourage and the national press corps…and handling all the event logistics. (And on top of all that, your brother-in-law [...]
Welcome to the official blog of the Public Relations Society of America (PRSA) Capital Region NY!
With our blog, we hope to do more than just keep your apprised to our monthly workshops, panel discussions and special events. We want to deliver value to you as a public relations practitioner. So, each week one of our board members we’ll deliver a case study, best practice, or personal commentary on either the public relations industry or local PR scene – anything and everything that can help you develop as a practitione