Forbes Magazine Visits PRSA To Talk Scalable Content

Today, the Capital Region Chapter of the Public Relations Chapter of America hosted Bruce Upbin, managing editor for Forbes Magazine, in Albany, N.Y., for a special for a talk on how Forbes Magazine has adapted to the rise in new media. Following Bruce’s talk, Bruce opened himself up to an “Ask Me Anything” session, followed by a member-only meet and greet.

Below is part one of Bruce’s presentation:

Here is an additional excerpt, in which Bruce discusses Forbes’ innovative contributor model and how the news magazine produces scalable online content.