Surprise and Delight – a Steakhouse Story

xn xx سكس هواة amateur sex videos https://indianporn.tube porno video xxx youporn سكس عربي porn hub porno mature tube8
filme xxx filmpornogay.eu gay xxx video porno hard इंडियन सेक्स सेक्सी व्हिडिओ क्सक्सक्स Аматьорски ХХХ Видеа only fans videos leaked filme xxx romania

By Kathleen Kirvin
Director of Business Development and Communications, Couch White, LLP
Director at Large, PRSA Capital Region

I recently attended a social media conference in NYC (Social Media Forum: Beyond the Basics – Integrated Social Media Marketing for Law Firms, by The Hildebrandt Institute and West LegalEdcenter). One of the biggest takeaways from this conference: how are you/your business communicating with clients/potential clients and leaving a lasting impression?

Have you heard of Peter Shankman? He was the keynote speaker and as always (I’ve seen him now four times at various social media-themed conferences/events) gave quite the dynamic presentation. He mentioned a recent customer experience with one of his favorite restaurants, Morton’s The Steakhouse. Later in the day, Jillian Beard, the regional marketing manager for Morton’s, participated as a panelist and gave us the same story from her perspective. She gave us insight into how we might have a similar experience with our customers/clients/potential clients. Just because we don’t sell steaks doesn’t mean we can’t deliver our version of a steak goody bag… she called it a surprise and delight scenario.

What’s your version of a surprise and delight scenario? How do you engage with your customers/clients/potential clients in a unique and memorable way? How are you setting yourself/your company apart from the competition?

Leave a Reply

Your email address will not be published. Required fields are marked *