2015 Digital Media Summit

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Join your fellow practitioners from throughout the area for an afternoon of informative and interactive presentations conducted by industry-recognized digital experts.

Friday, October 23, 2015
Hilton Garden Inn, Troy

  • 11:30 am -12:30 pm: Registration
  • 12 pm – 1 pm: Lunch
  • 1 pm – 4 pm: Presentations
  • 4 pm: Adjourn



Scheduled Presentations

Session 1: Understanding Google Analytics
Tim Jensen, Digital Advertising Manager, Overit

It’s no longer enough to simply have a website. We all need to know if we’re reaching the right audience to drive our brands and revenue. How are people getting to our sites? Are enough people getting to our sites? Once there, are they getting the information we want them to receive?

Using an analytical tool can answer that question—and make the website work for us. Tim Jensen will focus on Google Analytics, the most popular free platform for tracking website activity. Whether you’re new to the tool, or want to improve your use of it, this session will help you access and analyze the date so you can maximize your website’s presence. 

About Tim

Tim Jensen is the Digital Advertising Manager at Overit, focused on paid advertising, finding the right blend of media and the right platforms for each campaign. His skilled use of advanced analytics lets clients see their results.  

Tim has worked with businesses of all sizes, in a variety of industries. He is passionate about helping clients see the value of shifting from traditional forms of advertising into the latest digital mediums, which offer much more precise audience segmentation and higher ROI. He is proficient in the use of Google AdWords, Bing Ads and Google Analytics on an advanced level to optimize campaigns and measure results. In addition, he remains focused on seeing how every advertising effort, whether offline or on, pull together to build brand awareness.

Tim is a graduate of Bob Jones University and lives in Clifton Park with his wife and new son. 

Session 2: Hackable Humans
Reg Harnish, CEO, GreyCastle Security

Industry analysts, security researchers and experts can all agree on one security constant: Your people are your biggest security vulnerability. That opens up businesses and individuals to attack – one that increasingly comes from social media.

So why are humans so hackable?

Reg Harnish, CEO of GreyCastle Security, will address this in an informative presentation that takes us into the heart of social media security—and privacy. He’ll discuss the latest threats and offer solutions so we can all defend ourselves against the art of human manipulation.

About Reg

Reg Harnish is an entrepreneur, speaker, author and the CEO for GreyCastle Security, a leading cybersecurity consulting firm headquartered in Troy, NY.

Reg has been practicing security for nearly two decades. He promotes awareness, security “thinking” and practical application of security fundamentals. 

Reg attended RPI in Troy, NY, and is a certified CISSP, CISM, CISA and ITIL. Reg is a fellow of the National Cybersecurity Institute, serves on numerous security association boards and is currently an advisor to several educational institutions focusing on cybersecurity. Reg is a nationally recognized speaker and has spoken at countless industry and security events, including BSides, ISSA, ISC2, ISACA and InfraGard. Reg is a contributor to numerous security publications and has co-authored several books on cybersecurity awareness.

Session 3: Evolving New York State’s Digital Presence
Grace Cheung, NYS Director of Digital Communications and 
Citizen Engagement
Melanie Galinski, NY.Gov General Manager

In recent years, New York State’s digital presence has evolved into a dynamic, integrated set of platforms to greatly enhance media and citizen engagement.  Two of the digital leaders most closely involved with the multi-faceted transition will discuss the strategies, analysis and tools they employed.  You’ll learn how a barely interactive website transitioned to a fully responsive, engagement tool garnering 1.2 million views each month, and how NYS government is using multiple fully, engaged social media platforms for public relations and customer service. 

About Grace and Melanie

Grace Cheung is New York State’s Director of Digital Communications and Citizen Engagement, leading digital and social media strategy for the Office of Governor Andrew M. Cuomo to reach an audience of over 5 million New Yorkers and growing. Grace previously served as the “Made in NY” Media Center Liaison at NYC Digital, part of the New York City Mayor’s Office of Media and Entertainment. She ran @nycgov, the City of New York’s official social media channels, and helped transition @nycmayorsoffice and the newly redesigned NYC.gov to a new mayoral administration. She also has served as Senior Marketing Manager at New York City Economic Development Corporation, focusing on digital marketing for the agency during the Bloomberg Administration.

Before working in government, Grace was communications manager at the International Rescue Committee and Women’s Refugee Commission, an advocacy NGO working to improve the lives of refugee women, children and youth. She was previously a journalist for the International Herald Tribune-ThaiDay, an English-language daily newspaper in Bangkok, and the Independent Press Association-New York representing ethnic media.

Grace is a graduate of Brown University and a former Coro Fellow in Public Affairs. She lives in Astoria, Queens.

Melanie Galinski is General Manager for the NY.Gov website for the State of New York. Prior to her current position, Melanie worked closely with content strategists, designers and developers on the first-ever redesign of NY.Gov in 15 years. Melanie co-wrote over 50 transaction services on NY.Gov and oversees all content creation and updates to the website.

Melanie joined the State in 2009 as the Director of New Media for Governor David A. Paterson. In 2010, Melanie assisted in the creation of Governor Cuomo’s executive website, Twitter, Facebook and Flickr accounts. Melanie continues to help create and post content to Governor Cuomo’s website as well as create dozens of websites to support Governor Cuomo’s efforts.

Prior to State service, Melanie worked at WRGB CBS 6 in Albany as a Special Project Producer / Web Producer. Melanie lives in Niskayuna, New York with her husband Scott and Golden Retriever Dexter.



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