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The Why and How of Social Media

Chances are good that in 2011 you are using social media in one form or another, either personally or for your business. I’d like to focus our conversation on how you are using it for your business. I often hear from folks, “we need to get on Facebook.” A worthwhile and necessary endeavor indeed, but without careful planning and a coherent social media strategy, it can quickly devolve into a hindrance for your business rather than a benefit.

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APR – Worth the Effort

As the Capital Region Chapter’s Accreditation Chair, I would like to tell you why I would encourage you to learn about accreditation and add APR to your signature.

The APR is hard work and there are no shortcuts. But when you complete the process, you’ve not only improved your knowledge and skills in every area of public relations and business communications, but also demonstrated that you are committed to the profession, lifelong learning, and practicing public relations to the best of your ability.

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