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The Why and How of Social Media

Chances are good that in 2011 you are using social media in one form or another, either personally or for your business. I’d like to focus our conversation on how you are using it for your business. I often hear from folks, “we need to get on Facebook.” A worthwhile and necessary endeavor indeed, but without careful planning and a coherent social media strategy, it can quickly devolve into a hindrance for your business rather than a benefit.

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