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31 May

Set Goals to Prevent “Rambo Syndrome”

Best Practices, Guest Post0 Comments

What do King Kong, Rambo, and Mel Gibson all have in common? Aside from dimples and a gentle disposition, they all act before they think. On screen, it’s exciting; off-screen, it’s a disaster, as depicted by Gibson’s rap sheet. Seldom do we solve problems when shooting from the hip and the same rule applies to communications, yet we don’t always follow it. Remember, this is not the Wild Wild West; spurs will get stuck in escalator, Segways cannot replace horses, and actions cannot preface goals.

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18 May

#PRSACap “Meet the Media” Recap

Industry Events0 Comments

This year we were thrilled to welcome three of the most recognizable faces in local media for our “Meet the Media” panel: Mark McGuire of the Times Union, Subrina Dhammi of NewsChannel13, Rick Stevens of the AP – as well as one of the area’s foremost experts in social media, Melissa Ward of New Ward Development, Inc., for a lively discussion at SEFCU HQ in Albany.

The panel sounded off – and sometimes friendly-ribbed each other – on a variety of topics, from their proudest moment in journalism to effective pitching tactics, and, of course, their biggest pet peeves when it comes to public relations practitioners.

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17 May

An Unnecessary PR Case Study: Lessons We Can Learn From Burson-Marsteller

Industry Commentary0 Comments

By now, there isn’t a soul in the media/tech/communications industry who hasn’t heard about Burson-Marsteller’s disastrous cloak and dagger attempt to discredit Google on behalf of Facebook. The performance, carried out by two former journalists turned Burson-Marsteller hacks’ Dan Goldman and John Mercurio, was a case study in amateur, unethical PR that violated not only PRSA’s code of ethics, but that of civilized business.

The black eye our industry is healing from as a result of reckless haymakers thrown by one of our leading agencies does present a teachable moment.

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11 May

“Guard Times” Wins National Award – Magazine Run by #PRSAcap Member

Announcements0 Comments

PRSA – Capital Region is proud to announce that Guard Times, supervised by one of our own, Lt. Col. Richard Goldenberg, was recently named the top National Guard publication magazine in the nation.

This was e-mailed to us from Eric Durr, Director of Public Affairs for the New York State Division of Military and Naval Affairs:

“Guard Times, a full-color 52-page magazine produced quarterly by the New York State Division of Military and Naval Affairs public affairs office in Latham has been named best National Guard magazine in the country by the National Guard Bureau Public Affairs Office.

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