11
Sep
Guest Blog: Gameday PR Strategies – Simplicity Works
By David Alexander, Assistant Athletics Director for Communications – The College of Saint Rose Among…
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07
Mar
STAR Power: Four Simple Strategies that Impacted 2.7 Million New Yorkers
By Geoff Gloak, Director of Public Relations, New York State Tax Department & PRSA Capital Region…
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06
Mar
March Event: Building an Online Newsroom
In 2012, Excelsior College launched Excelsior Life, an award-winning online newsroom, to raise public awareness…
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17
Feb
Upcoming February PRSA Webinars
Below are the February webinars free to PRSA members: Feb. 20, 2014: How to Give…
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10
Jul
Empire Award-Winning Case Study
By Mike Lesczinski, PRSA Capital Region President You can’t win an Empire Award unless you…
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17
Jul
Go for Three Bites of the Apple
By Rich Goldenberg Public Affairs Officer, New York National Guard PRSA Capital Region Programming Co-Chair…
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24
Aug
Bumped by a Quake – Have a Better Story?
There are good days in PR and there are bad days in PR. There also days so unexpected and out of the ordinary, that you just have to throw your hands up, sit back and chuckle.
Yesterday was one of those days.
26
Jul
POOR PLANNING AND ACCOUNTABILITY ARE A RECIPE FOR UNWARRANTED CRISIS
By David Alexander Assistant Athletic Director/Sports Information Director Director at Large, PRSA Capital Region The…
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13
Jun
PR Case Study: Sunmark’s “Duck Pirates”
By Rich MeddaughSecretary, PRSA-Capital Region ChapterPR Specialist, Sunmark Federal Credit Union Sometimes PR can be…
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17
Mar
Aflac Duck vs Common Decency
What do Gilbert Gottfried and Chrysler have in common? We’ve all heard the jokes where they are the punch lines, but no one is laughing in the social media landscape.
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